TO OUR CUSTOMERS
When we started Horton Crossbow Innovations in 2015, it marked our first venture into the reverse-draw crossbow market with the introduction of our award-winning Storm RDX. It quickly became clear to us that the reverse-draw market was going to play a significant role in our future growth.
It is now our pleasure to mark our first expansion of the Horton reversedraw lineup with the affordably-priced Vortec RDX, a lighter, more compact companion to the Storm. Starting at $799, the ACUdraw™ compatible Vortec features a new stock and barrel configuration, along with a new efficient bow assembly. Review the details in the catalog and visit your local dealer soon to shoot the Vortec RDX and experience for yourself its impressive maneuverability, balance, and handling.
As a further commitment to our customers, the 2015 Horton launch also marked the beginning of a three-year process during which we expanded our facilities nearly three-fold to include a dramatic expansion of our manufacturing plant and its production capability, an Innovation Center, and a Customer Experience Center. The Innovation Center is the new engineering heartbeat of our company dedicated to product design, manufacturing efficiency, and quality control. The Customer Experience Center is the new home for our expanded Customer Service Call Center, Warranty Service and Repair Center, Sales Department, Accounting Department, and a new state-of-the-art Hunter’s Outlet retail store and indoor shooting range.
We have also invested in a new group of highly qualified middle management professionals to help us manage growth, expand innovation, and to double-down on our commitment to impeccable service and unparalleled quality.
My two sons, Phil and Steve, and my nephew Mike Shaffer, have worked 24/7 to manage this expansion and to transform the Marketing, Sales, Manufacturing, and Engineering functions. As I transition into more of an advisory stage of my career, I am confident our commitment to constantly improve our products, technology, service, and staff has never been in better hands.